COMPETITIVE ADVANTAGE:

• We have the most in-depth coverage of Florida, with the highest page count on the market. We have expanded our coverage of the quickly growing Northwest Florida region, as well as Northeast Florida and the Space Coast, which are now separate chapters with new destinations.
• A new article on "Day Trips From Miami" as well as three itineraries will inspire your next road trip.

TOURISM TRENDS:

• Over 140.6 million tourists visited Florida in 2023, setting a new record for the state's highest visitation. This included 8.3 million international visitors, 129.1 million domestic visitors, and 3.2 million Canadian visitors.
• In the first quarter of 2024, Florida welcomed 40.6 million visitors: 2.1 million international visitors, 37.2 million domestic visitors, and 1.3 million Canadian visitors. Link.

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover is fully-redesigned
• "Best of" Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features including Great Itineraries, Calendar of Events, and What to Know Before You Go
• "Travel Smart" (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description